4 High-Impact Methods to Put Value First

1. Free Sidecar Products

Increase awareness, acquisition, and even revenue with free mini-products.

(They don't have to be SaaS!)

Example

Back in 2012 at CyberArk, a Sales-Led company, we built a free software tool to assist prospects in evaluating security threats. Sales reps ran it on-site together with prospects, providing an insightful actionable, and shareable report.

The Impact

The free tool was an effective foot-in-the-door for sales, and -

• Quickened sales cycles

• Increased average deal size

2. Resource Hubs

Draw in your audience with free curated collections of materials that make their jobs easier and quicker.

Example

GoodEmailCopy.com (by Front) is a curated collection of emails for various purposes, including welcome messages, thank you, maintenance updates, account updates, etc.

The Impact

Using this organic acquisition tactic, people searching for email examples will land on GoodEmailCopy.com and become aware of Front and its product.

3. Communities

Engage your audience within a branded community to bolster brand trust and loyalty. It’s all about a value-first mindset.

Pocus established its community well ahead of launching its product. Members engaged and learned from each other (while providing valuable insights for Pocus).

4. Educational Content

While it's the most common form of a value-first mindset, your audience will greatly appreciate it nonetheless.

Free educational content increases brand trust and acquisition by drawing in organic traffic.

Example

Blog posts, webinars, AMAs, TikToks, infographics, e-books, whitepapers, calculators, podcasts, case studies, free courses, and the list goes on...