PLG is like a cross-country road trip

Adding a Product-Led Growth strategy is like finally going on that cross-country road trip you’ve always wanted 🚗 🛣️

You need to pack wisely, choose your co-travelers carefully, have a map handy, but most importantly, be prepared for the unexpected.

Your gut may be telling you that adding PLG is just like adding another feature, but it demands a substantially different set of skills.

Think about it -

• You target a *different* audience

• You use *different* sales tactics

• You use *different* acquisition channels

• You use a *different* distribution strategy

Many product aspects demand change -

• Write copy & content (internal & external) for a *different* audience

• Prioritize product features (AKA customer value) *differently*

• Make *different* monetization and revenue models work

• Build a foundationally *different* 1st-time experience

• Invest a *different* amount of effort on UX

• Hire people with *different* skills

• Price the product *differently*

So - while it does take time to adapt and learn PLG-relevant skill sets, it’s achievable with the right guidance.

If you need help with PLG heavy lifting, reach out to me.